The event of a lifetime has become the opportunity of a lifetime!” So claimed the flashy mass marketing letter inviting one and all to the Chicago Convention Campaign. Spearheaded by Torrey Johnson, the tireless president of Youth for Christ, and drawing widespread support from churches and religious leaders across the Upper Midwest, the 1952 Convention Campaign offers a glimpse into mid-century mass evangelism efforts, particularly the potent combination of evangelistic and patriotic fervor.
“‘What are you doing? Can’t we do it here? How do you get started?” And we did everything we possibly could to help everybody we possibly could. And they came here, and we sent people out there, and we were busy” (CN 285, Tape 3).
“Busy” is how Torrey Maynard Johnson describes the explosion of interest in youth evangelism stemming from the runaway success of Youth for Christ evangelistic rallies in Chicago in 1944. In a 1984 oral history interview with Archives staff, Johnson recalls the rapid emergence of Youth for Christ during World War II, a movement that innovated evangelism practices—specifically targeting young people—launched the career of a young Billy Graham, and became an international phenomenon still ministering to young adults today.
This November, the Wheaton College Billy Graham Center Archives celebrates seventy-five years of Youth for Christ, and explores the origins and early rallies of Youth for Christ in Chicago prior to its formal establishment in November 1944. Continue reading