The event of a lifetime has become the opportunity of a lifetime!” So claimed the flashy mass marketing letter inviting one and all to the Chicago Convention Campaign. Spearheaded by Torrey Johnson, the tireless president of Youth for Christ, and drawing widespread support from churches and religious leaders across the Upper Midwest, the 1952 Convention Campaign offers a glimpse into mid-century mass evangelism efforts, particularly the potent combination of evangelistic and patriotic fervor.

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