“As This is our First Broadcast…”: Percy Crawford and the Birth of Televangelism

PF: Pinebrook Camp

Known to friends as “The Pioneer,” Percy Crawford (1902-1960) was an American evangelist and entrepreneur, who founded, among other things, the Pinebrook Bible Conference, Pinebrook Christian camps for boys and girls, a radio ministry, King’s College, a mission, and a chain of Christian radio and televisions stations. He also produced the first nationwide evangelism television program. These were in addition to the evangelistic tours and “Youtharama” rallies he led across the United States. His restless energy, vision, and strong personality made a deep impression on those who knew or worked with him.

When Crawford committed his life to ministry at Los Angeles’ Church of the Open Door in 1923, radio was just beginning to emerge as a powerful national platform for entertainment, news, politics, and religion. Inspired by Christian radio pioneers like Paul Rader in Chicago and Walter Maier in St. Louis, Crawford began broadcasting in 1931 with The Young People’s Church of the Air. During the summer months, these broadcasts often came from Pinebrook in Pennsylvania’s Pocono Mountains.

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The Scriptures Visualized: Archives of Christian Film

Cover of the film catalog of Scriptures Visualized Films (later the C. O. Baptista Film Mission), ca. late 1940s. Collection 225, Box 1, Folder 1.

In the 20th century, Archives became museums of obsolete technology, collectors of valuable records in formats no longer commercially viable or practical. This growing list includes wax cylinders, wire recordings, analog audio tapes, audio cassettes, microcassettes, Dictaphone disks, 1” and 2” video reels, U-Matic video cassettes, VHS and Beta cassettes, as well as 8mm and 16mm films.

From the mid-1930s through the late-1980s, 16mm film was a very popular medium for schools, businesses, churches, and parachurch organizations. The Evangelism & Missions Archives has hundreds of movies in these formats (especially 16mm), as well as the production and correspondence files of evangelical film companies. Meant to be shown in church or at church events, these movies were particularly thought to be a means of attracting young people to church. 

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