“As This is our First Broadcast…”: Percy Crawford and the Birth of Televangelism

PF: Pinebrook Camp

Known to friends as “The Pioneer,” Percy Crawford (1902-1960) was an American evangelist and entrepreneur, who founded, among other things, the Pinebrook Bible Conference, Pinebrook Christian camps for boys and girls, a radio ministry, King’s College, a mission, and a chain of Christian radio and televisions stations. He also produced the first nationwide evangelism television program. These were in addition to the evangelistic tours and “Youtharama” rallies he led across the United States. His restless energy, vision, and strong personality made a deep impression on those who knew or worked with him.

When Crawford committed his life to ministry at Los Angeles’ Church of the Open Door in 1923, radio was just beginning to emerge as a powerful national platform for entertainment, news, politics, and religion. Inspired by Christian radio pioneers like Paul Rader in Chicago and Walter Maier in St. Louis, Crawford began broadcasting in 1931 with The Young People’s Church of the Air. During the summer months, these broadcasts often came from Pinebrook in Pennsylvania’s Pocono Mountains.

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Jazz Age Evangelism: Paul Rader and the Chicago Gospel Tabernacle

Advertisement announcing the Steel Tent, which became the Chicago Gospel Tabernacle,1922. (CN 38, Folder 1-52)

Wheaton Archives & Special Collections holds the stories of many an unsung figure in the history of evangelism, people who made an impact in their own time but are little remembered today. Such a one is Daniel Paul Rader, more widely known by his middle name Paul. The Chicago Gospel Tabernacle he started in the 1920s was a center of innovation and excitement, launching the ministries of several significant evangelical Christian figures of the next generation.

Rader was the son and grandson of ministers and was one himself for a few years, before a loss of faith led him to resign his pastorate. After leaving the ministry, Rader worked as a boxing promoter and then as an oil company representative. Around 1912 Rader experienced a renewal of his Christian faith. He became active in the Christian and Missionary Alliance, eventually serving as an assistant to C&MA founder A. B. Simpson on Simpson’s evangelistic tours. The next year Rader became an evangelist himself and preached around the United States. In 1915, he accepted the pulpit of Moody Church in Chicago and in 1919, upon the death of Simpson, Rader became the second president of C&MA.

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